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Digital signage is a great tool for almost any company to communicate with its employees,customers,or guests. But it’s not just supposed to look good-it should be functional and serve a real purpose.

Wayfinding can be an excellent use of digital signage,especially in large buildings with various departments,where people are always getting lost or asking for directions.

When people are in a hurry and can’t find their destination,they can grow frustrated-some may even abandon the mission altogether and leave after a couple failed attempts at finding the right place. Or they’ll have to stop and ask every employee where the cardiac wing is located.

Rather than simply playing live TV in the lobby,your digital signage can help visitors navigate through the building from the second they walk in the door.

Wayfinding can be integrated into a digital signage system in a variety of forms-turn-by-turn directions,a visual illustration via path-drawing,a simple static map of the building,or intricate floor plans complete with a staff directory.

Interactive wayfinding on a touchscreen kiosk allows visitors to personalize the information to exactly what they want or need-even if they don’t know what that is just yet (for example,the ability to search for a restaurant on a college campus by cuisine and then locating it on the map).

Because digital signage allows you to post content with immediacy,maps can quickly be updated to reflect any changes in office locations or updated floor plans after building renovations. And if the staff meeting changes to another room last minute,that information can quickly be changed.

Signs don’t have to be solely dedicated to wayfinding. They can also contain the weather,news ticker,and a company advertisement; this is especially true of interactive signs,where users can move to completely different pages with one touch.

If people can quickly and easily navigate through your facility and have a positive experience,they will be more likely to return than if they were left frustrated trying to find Room 12B for an hour.

Some of the most common and successful applications of digital wayfinding include:

• Leading visitors through hospitals to locate departments,patient rooms,and cafeteria
• Guiding visitors throughout a corporate facility to the correct office
• Helping students,staff,and visitors navigate a college campus
• Directing guests to a meeting or event room in conference centers and hotels

So if visitors are constantly getting lost in your building,keep your digital signage system on the right path with wayfinding.

Every day we see hundreds of different sign boards, making us wonder how many types of sign boards are there. There are too many to count!

Signboards are great marketing tools because it attracts attention from potential customers, it’s cost-efficient compared to other advertising tool, and it can be customized to fit your specific needs. Here are the most common and popular signboards that you can use in advertising your business.

Conventional Sign Boards

A simple 2-D sheet and some paint are what makes a conventional signboard. This is the signboard that all the future sign board ideas evolved from and is still widely used for business advertising. You can utilize the conventional type of signboard to capture the attention of a large audience and it can easily be mounted anywhere, even in spaces with limited areas.

LED Sign Boards

LED signboards use LED lights to communicate the message. This type of signboard is quite eye-catching and works especially well at night. LED signboards can be used to display high-resolution pictures as well as text to create a visually striking signboard. If you want to employ a signboard that works for your business, then an LED signboard is definitely one of the signboard ideas you should consider.

3-D Sign Boards

This is one of the most captivating types of sign boards around. The 3-dimensional effect provides a pop to the signboard and looks truly stunning. Huge mockups of products that your business deals in, is a great way to get the attention of your potential customers and to market your products effectively.

Neon Sign Boards

This type of signboards utilizes neon lights which provide a retro feel to the signboard. It also consumes a lot of power and is not very energy-efficient. Unless the retro look factor is very important for your business advertising, you should refrain from this type of signboards and opt for LED sign boards instead.

Boxed Sign Boards

These types of sign boards are a combination of the conventional signboard and the lighting effect of LED sign boards. They contain lights below a layer of the signboard which illuminates the signboard. They offer excellent visibility, both during the day as well as at night.

Stickers

These types of sign boards are mere signs with one side sticky so that they can be stuck to different surfaces such as the sides of a huge vehicle, on walls, escalators and so on. They are highly effective mediums of business advertising as they utilize the unconventional spaces which are left untapped by other kinds of signboards.

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