The Importance Of Digital Wayfinding SignageThe Importance Of Digital Wayfinding Signage

Digital signage is a great tool for almost any company to communicate with its employees,customers,or guests. But it’s not just supposed to look good-it should be functional and serve a real purpose.

Wayfinding can be an excellent use of digital signage,especially in large buildings with various departments,where people are always getting lost or asking for directions.

When people are in a hurry and can’t find their destination,they can grow frustrated-some may even abandon the mission altogether and leave after a couple failed attempts at finding the right place. Or they’ll have to stop and ask every employee where the cardiac wing is located.

Rather than simply playing live TV in the lobby,your digital signage can help visitors navigate through the building from the second they walk in the door.

Wayfinding can be integrated into a digital signage system in a variety of forms-turn-by-turn directions,a visual illustration via path-drawing,a simple static map of the building,or intricate floor plans complete with a staff directory.

Interactive wayfinding on a touchscreen kiosk allows visitors to personalize the information to exactly what they want or need-even if they don’t know what that is just yet (for example,the ability to search for a restaurant on a college campus by cuisine and then locating it on the map).

Because digital signage allows you to post content with immediacy,maps can quickly be updated to reflect any changes in office locations or updated floor plans after building renovations. And if the staff meeting changes to another room last minute,that information can quickly be changed.

Signs don’t have to be solely dedicated to wayfinding. They can also contain the weather,news ticker,and a company advertisement; this is especially true of interactive signs,where users can move to completely different pages with one touch.

If people can quickly and easily navigate through your facility and have a positive experience,they will be more likely to return than if they were left frustrated trying to find Room 12B for an hour.

Some of the most common and successful applications of digital wayfinding include:

  • Leading visitors through hospitals to locate departments,patient rooms,and cafeteria
  • Guiding visitors throughout a corporate facility to the correct office
  • Helping students,staff,and visitors navigate a college campus
  • Directing guests to a meeting or event room in conference centers and hotels

So if visitors are constantly getting lost in your building,keep your digital signage system on the right path with wayfinding.

Oak Park Jewelers Near Short-Term Rentals Shutting Down After Three DecadesOak Park Jewelers Near Short-Term Rentals Shutting Down After Three Decades

A well-known and highly respected jewelry business in Oak Park,Illinois is shutting its doors for good after three decades of selling jewelry. Oak Park Jewelers,located near Vantage,business apartments and short-term rentals,will be closing its doors after spending 33 years in the village,according to owners Ron Nikel and Gary Ciccione. The closure comes as the two men have decided to start their retirement,and not because of poor business.

Instead of quietly just shutting down one day,Ron Nikel and Gary Ciccione decided to make the announcement on a Facebook wall post which resulted in friends,family and customers unleashing a torrent of outpouring love and support. While some customers are devastated to see the store closing,others are happy that Ron and Gary will get to retire and spend some more time doing the things they love with their family and friends. Another common description for the closure from fans was “bittersweet.”

Before shutting their doors for good,Ron Nikel and Gary Ciccione decided to offer up most of the store’s inventory for up to 70% off,resulting in a ton of good deals.

After making the announcement and hearing from their customers,Nikel and Ciccione decided to share another post on their Facebook page. “We would like to thank our loyal customers of the past 33 years,for letting us be a part of the milestones in your lives. From graduation to engagements and anniversaries to retirements,it has been a pleasure and privilege to serve you and your families.”

“We’ve been in the business for 40-plus years,” Ciccione added in follow up interviews. “It’s been a long time. I have a son out east who has a family,so I’m going to be part of that. I also have a couple grandkids here,so I’ll be back and forth.”

Different Types Of Building SignsDifferent Types Of Building Signs

There are different types of building signs but first,we need to understand what a building sign is. Some are used as locators or identification marks and are always placed on the exterior of a building as well as the inside of a building. They need to be sizeable and visible enough to ensure that any person searching for such a building easily notices from a distance. One way to ensure that building signs are easily visible is to make them luminous especially the wording. Signs are created to fit the client’s taste and desires with the option of different fonts to select from.

Signs have been very vital in creating awareness to the populace as to the existence of a commercial building within a particular locality. They have the potential of converting a passerby into a worthy customer. Signs have for centuries been used to identify the name of buildings while at the same time highlighting the names of the different companies housed in named building. This ensures that the person searching for either the building or a particular company or service providers does not waste a lot of time in locating the exact building. Most buildings use a single signboard with the name of the building right on top while the names of the offices housed in the building being highlighted clearly below.

The following are some of the building signs one is likely to see;

Blade Signs: Most used for the purpose of attracting pedestrians who may not have the privilege of a front view of the building.

Custom Neon Signs:Cut to fit your personal specifications,these signs are made from glass tubes that use argon gas or neon.

Flat Cut Out Signs:They are non illuminated signs. Unlike the other building signs they use different materials ranging from plastic to metal.

There are however different laws which you need to consider before constructing your office or building signs. Each state has a law regarding sign construction which is different from other states. In most cases,signs give information ranging from the name of the business,working hours,contact information office or floor number and other vital information regarding the business.

There are permanent as well as temporary signs. You cannot construct a permanent building sign without first securing a license permitting you to do so. As for temporary signs,the state has the jurisdiction to determine which signs to exempt from payment.

Self-Marketing Ideas: Search Engine OptimizationSelf-Marketing Ideas: Search Engine Optimization

When you want to get your name & talents known to a wide audience,being excellent at what you do is only the first step,and the most important part is arguably acting on self-marketing ideas.

The Many Types of Self-Marketing Ideas

Great marketing isn’t just something you blindly jump on without looking at the caveats. It’s something where,by the end of a campaign,you won’t be asking yourself about what could’ve made it a whole lot easier.

There are many different types of marketing out there. Some time-tested & very effective,and others not as effective in the long run.

There’s a means of marketing which you’re probably mulling over. Chances are,it’s because there are just as many people who think it’s effective,as there are those who think it’s INeffective!

Why Search Engine Optimization

Search engine optimization is just one of those things. Where it seems that knowing SEO is very much a commonality across digital marketers,it seems that there’s an equal amount of people who’ve skeptically yelled “SEO is dead” out loud repeatedly.

Truth be told,SEO can be difficult to measure. There are tons of ins and outs to it,and Google is changing their search algorithms every week,so one technique that may’ve worked last week won’t work the next.

Carefully executed with every aspect taken into consideration,SEO can be the most effective form of marketing you’ll have ever experienced. Today,society turns to Google more than anything else when they want their questions answered,so whatever niche you’re in,it’s certain that people are looking for experts like you. Effectively,Google decides who your target audience gets to work with.

For SEO to truly work,Google wants trust from you as an authority. You don’t develop that long-term trust using PPC. You do it using SEO,and there are internet marketers who know how.

Trust,in general,is essential to you when you do your personal branding,so a well thought-out SEO campaign could be the ultimate inciting force for your exposure to a wider audience.

When You’re On Top of Google,It Gives You Bragging Rights

Professional SEO gives you bragging rights about your self-marketing. It gives you the confidence that when people ask you how you’re doing,you can resoundingly answer that you’re on top of the world – well,on Google anyways! Google is one of the ultimate platforms for people to discover people and businesses,so consider yourself thankful that you even landed here.

You’re a rare gem that is on the verge of taking action on tried-&-true services to get your name out there,where other people wouldn’t even think of touching it.

So why not act on it?

You’ll be amazed that someone is helping you to be found on-demand on Google. That doesn’t happen so easily using pay-per-click ads. Use SEO for your self-marketing.

Read Our Featured Links

Read these featured links to learn more about SEO and what it means for you.

  • A very handy guide about- and the business benefits of SEO. It clarifies the specific techniques that enable forward-thinking entrepreneurs,leaders and changemakers to scale hands-off and create a positive image for their customers. All thanks to the inherent marketing systemization that results from their choice of SEO campaign. Not convinced yet? This readthrough will tell you all about it.
  • An article about- goes into the next step,which is how to actually go about choosing the SEO agency that will work best for you. Choosing the right consultant is a system in and of itself,and neglecting one factor could result in a mismatch and an ineffective marketing campaign.
  • -is a group of SEO consultants that are devoted to providing you data-based audits of your site. Their goal is to emphasize the specific challenges that are bottlenecking your SEO,and ultimately to help you overcome these challenges.

Luck Is Not An Investment StrategyLuck Is Not An Investment Strategy

By John Sage (financial advice)

You have actually made it! We’re now at the end of my blog series about the secret guidelines of wealth production. If you’ve stuck with me the whole way,you are in a much better spot than many other property investors,but your journey to adopting a wealth frame of mind still isn’t complete.
Today,I want to cover the last 3 guidelines to wealth development,so buckle up – we’re ending this list with 3 of the most crucial guidelines in life that you require to follow.

Rule 8: Action helps

If you have read my blog,I hope you’ve felt inspired. That’s the point of it. I share my wealth of understanding with everyday individuals like you with hopes that you’ll use it to produce real wealth for you and your household.
Notification that last part– I hope that you’ll use this information.

See,though this information is terrific,and you could read every financial book under the sun,if you don’t do anything with the understanding,it’s worthless.
Investing and developing wealth is a series of actions and you can’t win by resting on the sideline. So,if you feel stuck like you don’t know where to go,the initial step is to take action. Wealth won’t come to you on its own.

Guideline 9: Proficiency

People get lucky all the time. Luck is never ever a bad thing,and I would be lying if I didn’t say that luck didn’t have a part in my monetary success throughout the years. The thing is,I have never depended on luck.
Luck ought to never ever be your go-to investing strategy,and even in other areas of your life,you should not ever just hope that you’ll get lucky.
Rather,you need to treat luck as a good surprise and a boost to your existing method. So,how do you set about browsing the financial world without luck? Well,you require proficiency.
Being skilled means that you understand what you’re doing. It’s as easy as that. It implies that you continuously grow and inform yourself,so your investing methods are backed by truths and reliable data. Attaining competence takes some time,however considering that you’re investing your time reading this blog site,you’re well on your way.

Rule 10: It gets easier

Here we are – the last rule. The further that you go on this monetary journey,the easier that everything will get.
This is since with every book you read and every choice you make,you’re becoming more skilled,and the challenges these days will end up being simple actions for your future-self.

So,with this details and all the rules from the series,it’s clear what your next step is:
It’s time to do something about it,start pursuing your objectives and reaching your milestones. With your new-found values and set of rules,start making choices and take action. Make mistakes,make fantastic options,get fortunate. Whatever the case might be,it’s time to leave of the sidelines and start creating a much better life.

Find out more from John Sage here

www.johnsage.com.au John Sage (financial advice)

How to start an Amazon Affiliate WebsiteHow to start an Amazon Affiliate Website

When you search on the internet to know how to start an Amazon affiliate website,you will get hundreds and thousands of websites that give you redundant and trivial information. But,once you start a website,you should update it off and on because the world is changing continuously with more people selling better products. Many people who are bent upon making a few bucks online are allured by the Amazon website building idea.

Usually,the Amazon affiliate payout is very low,amounting to somewhere around 1-3%. But there is another option too,that makes this idea amazing as well as working! You can now try your luck selling high priced products that would fetch you a fairly decent amount per sale. When you affiliate with such a famous brand,there is not much you have to do from your side to push the product in the market.

1. Study how experts created one: If you want to create an attractive amazon affiliate website,study what experts like Pat Flynn and Spencer Haws did when they tried to build one and what made them successful amazon affiliate marketers. Take lessons from the process,they followed to create one and tweak it to your style to work comfortably.

2. Select the appropriate niche to sell products: Usually,a customer is interested in informed purchases rather than going for something that disappoints him. A customer will search giving a title close to the product or based on keywords. Moreover,the positive reviews on your products attract more viewers to your website. So make a thorough research on what kinds of products sold on Amazon. Also,find out the competition to gauge the success of the product you wish to sell through the Amazon website. For example,if you want to sell sports products,go on to the sports and outdoor section of this website. Then navigate into product specific information that would help you select the one which is fast moving and selling rapidly.

3. Create a website: You have to create a website containing the complete information about the products you wish to sell through the Amazon affiliate website. You can choose to set up an affiliate website with the help of Word Press. Then you have to choose a domain name for your website that is attractive enough to gain traffic to your website. You can get it from any of the domain servers like Hostgator,Bluehost or even from Go Daddy,etc. After that,you have to sign up with the particular web host you have selected to enable your website work. Finally,Install the WordPress on to your computer to be ready to sell products through this website.

4. Post and publish a content relating to the product: The next important step is to create an attractive content that best describes your product. Add eye-catching quotes of famous people to divert prospective customers towards your product. Highlight the best features of the product and explain how it is different from other products in the market. Update the content regularly.

5. Increase the traffic by promoting your website: Increase traffic to your website by posting your content and top positive reviews on social media. Think of the attention seeking headlines that will draw the visitors instantly to your website. The next thing you have to do is to optimize the search engines that will help your website to show up whenever a customer searches for a product with the intention to purchase one. In short,one who is thinking of marketing his product online can opt for building an Amazon affiliate website to promote his product. The Amazon website has many quality products. So marketing your product through Amazon will increase the sales many folds,more than you can even imagine.-

Honesty Is The Best Financial PolicyHonesty Is The Best Financial Policy

By John Sage sales coach

Congratulations! You’ve made it to the next instalment in my Guidelines of Life blog site series. In the last edition,we discussed the value of having guidelines,how to produce your own guidelines,and a couple of other tips to adopt a wealth state of mind.

Let’s not lose at any time and get to the next 3 rules. These are a bit various than the last,and I want you to believe about the time you invest showing and evaluating past choices.

Rule Five: Know thyself

Do you truly know yourself? No,I indicate do you actually know yourself? Do you understand your habits,failures,successes,insecurities,etc.? The response may shock you.
We have blinders on in our everyday lives. It doesn’t matter whether you’re driving to the donut shop or signing a multi-million-dollar property investment offer,you’re probably not looking carefully in the mirror.

The thing is,all of the finest investors in the world know themselves inside and out and you can too with a bit of practice.

It’s everything about comprehending your procedure for examining investment choices. If you can establish a system to objectively comprehend the risk and benefits of a choice,you’ll make much better decisions in the long-run.

Click here for more from John Sage sales coach

Rule 6: Values and value exchange

I desire to stop for a minute to make one thing clear: these are 2 various things that I’m describing.

Ethics are the bypassing concepts that assist you throughout life. They’re your morals and assist to keep you from losing control of your life. With these ethics,browsing struggling waters becomes much easier as you essentially already have a roadmap to use to base all of your choices.

Value exchange,on the other hand,refers to the process of wealth exchange. To build wealth,you need to give something of value on your side of the exchange.
You can’t have one without the other,and if you desire to prosper and adopt a wealthy frame of mind,you need to establish worths that you can then exchange. To put it just,to develop wealth,you require to add worth.

Rule 7: Integrity

Anybody can lie,cheat,or take in the investing world. In truth,Hollywood movies like WallStreet and others show this practice and have actually moved the public’s perception. Let me tell you something: you won’t make it really far in the long-run without some stability.

Individuals capture on to the liars and cheats in the investing world,and although you could get some short-term success,it will go out,and your reputation will be trash.
So,to top off this blog site post,I desire to sum up a number of points:

  • To make it throughout life, you need to know yourself. You require to come in person with your successes, failures, fears, requirements, and desires.
  • You likewise need to define your core values in life. What concepts assist you? When you can determine this, you can begin adding value to wealth exchanges.
  • â? Finally,you require to have integrity and do whatever honestly. It might take longer to see success, but you’ll have better luck in the long-run, develop more powerful relationships, and more stable wealth.

John Sage Sales Coach – Direct To Your Inbox

The last three rules await you in my next blog site. Register for this blog and follow me on social media to never miss out on an upgrade! www.johnsage.com.au

Advice On How To Repair Your RoofAdvice On How To Repair Your Roof

You wouldn’t want things to go badly and cost you have made. This about the roof that is literally above the head of your loved ones’ heads. Keep reading so you can learn all about roofing.

When fixing roof leaks,you must finish the job right to begin with. This means never stop on the first issue. Inspect the entire roof carefully and look for other areas that the leak is not a sign of bigger problems.

When you are looking into hiring a roofing contractor,consult your family,friends and co-workers first. Ask about the clean-up job and if warranties for future repairs.

When repairing a leaky roof,you have to be sure that the job is done correctly the first time. This refers to the fact that you do not stop when you’ve discovered a single spot causing the issue. Inspect the entire roof to be sure that need to be fixed too.

Safety should be your number one priority when working on a roofing project. You can be seriously injured by attempting to fix a leak during a storm. Put a bucket under that leak until weather conditions improve and wait for clear weather.

Make sure that the roofing contractor you hire has experience. You might consider asking family and friends for good people. This is important because you don’t want to avoid poor roofing job done which would result in costly repairs in the future.

A good team can accomplish a job quicker and this usually ends up with a much cheaper final product.

Do not worry if you are unable to immediately find sources of leaks in your roof leak. You will find the source eventually if you use a water hose,and the use of a water hose and a buddy system can help. If it’s a big house,talk on cell phones in order to prevent unnecessary deluges of water during testing.

When you are trying to choose a roofing contractor to inspect or repair your roof,you need to be sure that you look to the BBB first. This can help you determine if prior customers have filed complaints with your prospective contractors. You ought to make inquiries with the Chamber of Commerce as well.

If you’re having a hard time locating a leak,spray the roof with your garden hose. This will let you determine if you have a leak and also where the leak is located. This is a lot cheaper alternative to having to hire a professional.

The age of your roof is a major factor in determining whether it needs replacing.Many roofs only last for around twenty years before they need replaced. If your new roof is installed over the old one,you’ll definitely need to replace the entire thing once you’ve reached that 20 year limit.

OSHA dictates that say every roofing contractors have safety plans. This safety plan is important in assuring you that your roofing project will be done correctly.

It can be dangerous to climb up on top of your roof. Roofs aren’t designed for human traffic. Wear shoes with rubber sole to prevent slipping. You should also make use of a harness if you have one.

Never make any verbal agreements. A verbal contract with a roofer they will find that issues occur when the road. Having a written contract is the only way for you to prove that they have not held up their end of the bargain.

Don’t just think that your roof replaced. Call a pro and have them inspect it before you invest any money.

You shouldn’t allow yourself to become overpowered by all of the roofing information that’s available out there. There is no need to know absolutely everything when it comes to roofs. You just need to be aware of important roofing aspects in order to succeed in your roofing endeavors. This article has given you all you have to know so you should do your best to put these things into action.

Learn more roofing ideas check out -

Best Coffee Shops Near Short Term Rentals In EvanstonBest Coffee Shops Near Short Term Rentals In Evanston

Evanston is a small city just north of downtown Chicago and boasts everything from a beautiful public library to the prestigious Northwestern University. Many workers look at Evanston when they are exploring temporary housing,and one thing most of them have in common is that they love coffee. Here are some of the best coffee shops near corporate housing in Evanston.

Kaefin

If you’re looking for a well-known and time-honored coffee shop near short term rentals in Evanston,look no further than Kafein. While ownership changed in 2013,the coffee tastes just like it always has,and the cafe itself provides visitors with a nice place to relax,meet,read or study. And if you like cookies,you better get to Kaefin as soon as you possibly can.

Peet’s Coffee

Peet’s Coffee is a small-ish chain of coffee shops,with locations in many cities such as Milwaukee,downtown Chicago and Evanston. But just because it’s a chain,doesn’t mean they don’t make amazing coffee. If you aren’t much of a coffee drinker,Peet’s has a robust selection of tea,perfect for anyone who needs a caffeine boost but isn’t necessarily trying to drink a bunch of coffee.

Coffee Lab

Coffee Lab isn’t directly in downtown Evanston,but if you’re willing to take a quick walk north,you won’t be disappointed. Relaxing benches with pillows and speedy-fast WiFi make this a great place to get some work done or catch up on school work. Coffee Lab isn’t your traditional cozy,warm coffee shop. Instead,expect modern,bright vibes and an upbeat mood from everyone,including the baristas.

Unicorn Cafe

This local favorite has been around about 30 years,and for good reason. The food,pastry and coffee offerings are top notch,and if you’re someone who doesn’t like loud music in their coffee shops,you’ll love the quiet volume Unicorn prefers.

Utilize AMP Marketing for Your BusinessUtilize AMP Marketing for Your Business

As we move further into the digital age,it is becoming more and more important that companies optimize their websites for mobile users. In 2018,research was done to find out just how many people are accessing the internet from a mobile device. It was found that 52.5 percent of site traffic is from people on a mobile device,a 500 percent increase from 2012. Simply put,if you haven’t figured out how to make your site work for mobile users,you are well behind your competition.

Keep Up With the Latest Trends

Enter in Google AMP,a revolutionary way to optimize your site for mobile users that will literally change the game when it comes to digital marketing. Implementing AMP HTML into your site is easy,and it allows Google to recognize the AMP tag. The more AMP marketing is applied to an HTML page,the more search engines will be able to crawl the website and cache it.-

Furthermore,AMP allows you to use Javascript,which,as any developer will tell you,is what makes your page stand out from all the others on the internet. Without Javascript,you might as well have a Word document as your site,with nothing to capture the attention of any potential visitors.

Making Your Site Work Faster

So why use AMP as a marketing strategy? Well the proof is in the numbers. Studies have shown that AMP can make your site four times faster,while using ten times less the bandwidth. This is a major game changer for every site owner. Nothing annoys a person surfing the web quite like slow speeds. Typically,if your site is slow,they will leave and never return.

Major publications,such as The Washington Post and Wired Magazine,have already started using AMP marketing and have noticed immediate results. Click through rates rose both for their site,and their advertisements. More companies have jumped aboard the bandwagon as Pinterest,Twitter,and WordPress have all started using AMP for their pages. Do you want to increase load speeds for your site and increase your page’s overall efficiency? Then it’s time to join the AMP revolution.-